Moncler Releases Jeff Koons Inspired Collection in Collaboration with Palm Angels
“Moncler for me is about the simplicity of a product that comes to life in many forms. I wanted to have the form broken” - Francesco Ragazzi
Moncler have broken away from traditional seasonal collections and have instead begun monthly releases as part of their Moncler Genius project. For this month's drop Moncler has teamed up with Francesco Ragazzi, the designer behind brand Palm Angels, to release a Jeff Koons inspired collection. Jeff Koons is one of the centuries most provocative, boundary pushing artists, qualities Moncler’s Genius Collection aspires to highlight inside the brand.
In 2014, a large red X was graffitied on the wall of a Koons exhibition. With this collection, Ragazzi – who once interned at Moncler – aimed to draw from this act of vandalism and in the same fashion tarnish Moncler’s purity as a brand. ‘Art Breaking’ has utilised the idea of scandal and vandalism inside the collection, where store fronts will be tagged ‘Palm Angels’ with red graffiti.
The ski suits are made of laminated nylon to create a mirrored look similar to that of Jeff Koon’s sculptures, creating a hyper-realistic metallic effect. The exhibition photos, a collaboration with artist Willi Dorner, also contain sculptural references. Dorner is known for his use of the human form in his artworks, and the photo series depicts several rigid bodies, standing or suspended in contrast with the stark architecture which surrounds them. This juxtaposition is common with Koon’s sculptures, which rupture their surroundings with their garish aesthetics.
The collection was released on June 6th. In anticipation a series of disruptive events were staged, including the London launch party on June 5th.
TEXT BY ISOBEL GORMAN-BUCKLEY