Mr Porter Launches 'Health in Mind' Campaign
“These are complicated issues, and we don’t claim to have all of the answers. What we can do, however, is help to raise awareness of men’s health by celebrating a few of the things that keep us happy and healthy.” - Chris Elvidge, Mr.Porter
Online retailer Mr. Porter has launched a mental health initiative ‘Health in Mind’ dedicated to ‘helping men to lead happier lives’. The menswear distributor is hoping to raise awareness for mental health issues and are using their online magazine ‘The Journal’ as the platform to do so. The brand is partnered with The Movember Foundation, a charity dedicated to supporting men’s mental and physical health. They will also be launching a ‘Health in Mind’ fund powered by Movember later this year.
The series features a range of articles - including personal stories and advice from experts - in the hope to inspire honest conversation between men about their mental health. Justin Coghlan, co-founder of the Movember Foundation told The Independent “The keys to unlocking mental wellness often begins with a conversation”, one that is desperately needed as 75% of all suicides in the UK are men.
Mr. Porter launched the campaign by interviewing men in the fashion industry on the topic of friendship, explaining that "it is the paradoxical nature of the modern world that while we are rarely alone, we’re at risk of becoming more isolated than ever.” This claim is supported by a survey taken by The Movember Foundation in 2016 which revealed that men tend to feel more isolated as they grow older. Amongst those interviewed by Mr. Porter were Jerry Lorenzo and Kerby Jean-Raymond, who run Fear of God and Pyer Moss - two of America’s largest up-and-coming labels. These Interviews – amongst other prominent names in menswear - can be read below:
TEXT BY ISOBEL GORMAN-BUCKLEY