UNKNWN Open New Store in Miami
Co-founded by LeBron James, Jaron Kanfer and Frankie Walker Jr., UNKNWN’s company objective is to reinvent retail by creating personal connections between brands and their clientele through tailored products and social events. The Miami based retailer opened its first store in 2011 and offers contemporary ready-to-wear and designer labels, as well as more unique collectors' pieces.
In December of this year a new UNKNWN store will be opening on 261 NW 26th Street, Miami, Florida. This coincides with the re-launch of the UNKNWN e-commerce site, which now features news of local events and limited addition pieces. The new store will cover a almost 10,000 square feet, making it more than a retail space and allowing UNKNWN to expand its repertoire to accompany art, music and other cultural pursuits. Designed by New York Sunshine, the store will offer personal shopping options as well as mural instillations by prominent artists.
To celebrate the stores opening, a series of events have been organsied by the brands founders during Art Basel Miami.
TEXT ISOBEL GORMAN-BUCKLEY